Do you want to improve SEO for your WooCommerce site, but you don't know where to start? If you have not optimized SEO for your WooCommerce site, then you are missing out on a lot of sales. In this article, we will show you how to improve SEO for your WooCommerce and help you gain more customers.
Before we begin, let's take a look at some of the following basics:
What is WooCommerce?
WooC Commerce is an open source eCommerce plugin built for WordPress. It allows you to take advantage of the most powerful content management system (CMS) and use it to create an online store. Due to the nature of open source, you can customize every aspect of your store and easily build custom extensions.
Before starting an online store, most newbies often ask if WooCommerce is SEO friendly?
Is WooCommerce SEO friendly?
WooC Commerce is SEO friendly. It runs on WordPress, itself adheres to standards and is good for SEO. However, you can definitely use the plugins and techniques to further improve WooCommerce product SEO.
When you start building an online store with WooCommerce, you need to add things like topics, products, descriptions, images and other content on your store. You are responsible for optimizing all additional content that you add.
WooCommerce SEO is an ongoing process and you will need to keep up to see the growth in search engine traffic / sales.
Now you may be wondering, what do I need to do to properly implement an effective WooCommerce SEO strategy?
Well, that's what our WooCommerce SEO guide can help.
Are you ready? Start.
1. Perform SEO setup for WordPress
WooCommerce is a WordPress plugin, which means you need to improve your WordPress SEO setup before you can move on to WooCommerce specific SEO edits.
To do this you can install and set up the plugin Yoast SEO on your website.
Yoast SEO plugin will help you to add an SEO sitemap along with setting up SEO fields appropriate for your product.
Once you've set up Yoast SEO, you can move on to step 2 of our WooCommerce SEO guide.
2. Write a product title
Just as you optimize your blog posts for SEO, you also need to optimize your WooCommerce products specifically for SEO.
One of the most important parts of WooCommerce product SEO is writing SEO friendly product titles.
These product titles appear in the title bar of your browser and are used by search engines as the title of search results.
If you have followed the previous step, then you have installed the Yoast SEO plugin. This is a complete WordPress SEO setup including your WooCommerce products.
You need to start by editing a WooC Commerce product and scrolling down to the Yoast SEO setup and editing section.
Your WooCommerce product title may be slightly different from the product title on your store. You can use the keywords you think your customers will use when searching for products.
You also need to make it interesting and appealing to users. However, it is important not to use false or inaccurate headlines to trick users and search engines as it can result in penalties for your site.
Let's take a look at an example title below.
- Not good title: Men's leather wallet
- Optimal title: Brown leather wallet for men - High quality men's leather wallet with perfect durability
In the optimal title, we mention the keywords twice, color, durability all the things that people will be interested in when searching.
When shopping online, users type detailed search queries instead of generic queries. By adding long keywords in your Wooommerce product title, you will help search engines find and rank you higher than your competitors.
3. Add a description for the product
Just below the title in Yoast SEO, you'll also see the section to add your own product description.
Although this description is not displayed on your site, it will be used by search engines to appear below your product title. You need to make sure you use this description to provide a compelling reason for users to click and view your product.
Don't forget to use the same keywords you used in the title of the product. This will increase the chances of ranking for those target keywords.
4. Optimizing slug (Static paths)
Slug is the static path of the product used by WordPress in your URL, also known as permalinks. By default, WooCommerce uses your product title as a slug. However, sometimes the default slug does not include any SEO keywords.
You can change that in the product SEO settings. Make sure you use your main keyword in the slug and don't make it too long.
5. Activate Breadcrumbs
Breadcrumbs are very good for internal linking because it identifies the path or link to the page you are visiting.
Breadcrumbs also appear in search results, giving your site an extra advantage in rankings.
You can enable breadcrumbs for your WooCommerce products by adjusting the Yoast SEO settings. Just visit SEO »Search Appearance and click on the Breadcrumbs tab.
Next, you need to make sure that the Breadcrumbs option is set to ‘Enabled.’
Don't forget to click the save changes button to save your settings.
6. Use the right product catalog and tags
Product catalogs and tags help you organize your products throughout your store. This makes it easy for your customers to find the right product they are looking for.
Categories and tags also help search engines in the same way. Each category and product tag with its own page in WooC Commerce is collected and listed by search engines.
Because these sites have similar products, this increases their keyword density and makes them more likely to rank for those keywords.
Many people are often confused about the difference between categories and tags and end up using them incorrectly. Categories are meant to broadly group your products. If your store is a book, the categories will be a table of contents.
For example, clothing stores may have categories such as men, women, accessories, jewelry, etc.The categories are hierarchical, so you can add subcategories to them.
On the other hand, tags are more specific keywords that describe the attributes of the product. For example, a T-shirt product might have tags like winter clothes, summer clothes, etc.
7. Add alt tags for product images
Many customers turn to image search to quickly find the product they are looking for. To help website owners, Google recently removed the ‘View images’ button from their image search results. This means the user will have to visit your website to be able to view the image.
This trend will help online stores direct potential customers to their website.
The most important thing you can do to get traffic from Google image search is to add alt tags to all images on your site.
Alt text is an HTML attribute that allows website owners to add some text with their images. The purpose of this text is to be displayed when the browser cannot fetch images.
Search engines use this alt text as a ranking factor in their image search.
You can add alt text (alt tags) to all your product images when uploading them to WooCommerce. You can also edit your old product image in the Media library and add replacement text one by one.
To learn more about Alt text, see our article on Optimizing seo images on wordpress
8. Add titles and descriptions to the product catalog
Each product catalog in WooCommerce has a separate page. This page contains similar products, which increase the keyword density for your targeted keywords. This makes product catalog pages more meaningful to SEO WooCommerce.
You can further optimize your product catalog pages by adding titles and descriptions to them. Yoast SEO allows you to set SEO titles and descriptions for each category on your WooCommerce store.
Just visit the page Products »Catalog and click the edit link below the category.
9. Tracking WooCommerce customers in Google Analytics
The most important part of an effective SEO strategy is data. You need to find out where your users are coming from, how they found your store, what products they viewed and what they are doing on your store.
Google Analytics can help you track all this information. You can see some articles about Google Analytics here:
10. Optimize site speed and performance
Google considers web page speed to be one of the most important ranking factors. This means that faster websites are more likely to rank higher.
Slow websites are also harmful to your business because they affect user experience.
According to StrangeLoop's case study, a 1-second slow page load time can result in a loss of 7% of conversions, an 11% reduction in page views and a 16% reduction in customer satisfaction.
Most of the number 1 reason for a slow WooCommerce store is a web host. If that is your case, then you can refer to HOSTVN's wordpress hosting service here: https://hostvn.net/web-hosting/wordpress-hosting/.
You can also follow the step-by-step instructions in our WordPress loading speed improvement guide to speed up your website.
11. Improve trade security
Search engines love safe and secure websites. Google warns users against phishing, malware, and phishing websites by quickly marking unsafe websites with warnings.
This not only destroys your WooCommerce SEO ranking but also seriously affects your brand reputation.
Hackers always target random websites, insert malware. To prevent this, you need to tighten your WooCommerce store's security.
You can refer to some of our security articles to enhance your WooCommerce security.
We hope this article helped you learn how to improve your SEO WooC Commerce. Good luck.
According to the WPBeginner
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