Growth Hacking and how to use it for your business - Today's digital landscape is growing at a breakneck pace, and marketers are constantly confronted with a huge array of terms that have changed the way we define digital marketing.
If you've heard about 'growth hacking' and wondered what it means, you're not the only one. This concept has shaped in the past few years and has only been popular recently. Growth Hacking is all about using strategies that have been proven to be effective, faster, to grow and achieve the goals you need.
What is Growth Hacking?
Growth Hacking is a strategy to use proven, inexpensive marketing techniques to grow and profit.
Growth Hacking is all about using innovative, analytic and cost-effective methods to grow an organizational base. Growth Hacking often involves A / B split testing or new ways to implement marketing channels in general.
To understand what growth hacking is and how it can help your business, you first need to know what others are doing. The examples below show that companies of all sizes are taking advantage of the Growth Hacking marketing efforts to improve things.
5 proven examples of Growth Hacking
Do you know how this popular social networking platform grew from just 2 million to 200 million users? That's how they use the Smart Growth Hacking strategy so that users have their own public profile, so they appear organic in the Search Engine results page when queried (see image above).
2. Airbnbis
Airbnbis is the best example of how a startup uses the Growth Hacking strategy to increase the number of customers effectively and instantly.
When Airbnbstart started, it needed significant growth in suppliers and customers wishing to rent housing. At the same time, building a strong brand reputation is also a top priority. So the people in the company have a great Growth Hacking plan.
They are tied to Craigslist, offering accommodation providers the option to list properties they own on Craigslist, upload accommodation ads and verify listings on their side.
At the time, Craigslist was a brand founded with an active user base. So anyone looking for affordable accommodation on Craigslist has an AirBnB listing right in front of them. Targeting the right information at the right market and at the right time leads to Airbnb's exponential growth.
3. Skype
Offering Growth Marketing Hacking in a new way, Skype uses a viral loop to grow its user base. The well-known global telecommunications application needs users to invite family, friends, ... to join the Skype network and stay connected.
When the invited people started Skyping, they added their contact network and the loop continued. At that time, Skype has attracted 330 million users!
Candy Crush Saga is another example of using such a loop as the Growth Hacking strategy. The Facebook gaming application is less popular until they force gamers to invite others before they advance to the next level.
Although it was a bit difficult for many people, the game went viral and added to the active user base from it.
4. YouTube
This is the 2nd largest search engine in the world. Competing with other video network platforms, YouTube has gone ahead, offering users the simple option of embedding videos in their videos. And that makes it different from others.
Now users can not only upload videos on YouTube, but also watch favorite videos as in the video player on their own website. The results are as great as you see above.
5. Dropbox
Right from the start, Dropbox used Growth Hacking programs to increase the number of active users. They offer free storage space to existing customers who will invite their friends through Yahoo Mail, Facebook and Twitter.
They also encourage users to complete certain tasks on Dropbox such as inviting people, sharing files, etc.This makes users more involved. It's no surprise that Growth Hacking is working and today Dropbox has over 500 million users.
Benefits from Growth Hacking
The above example shows that businesses, big or small, are using different Growth Hacking marketing tactics to drive significant growth in users. Here are some benefits that Growth Hacking brings:
- Low resources : Growth Hackers do not need to set up new things to promote growth. Instead, they take advantage of the tactics, platforms and strategies that have been established to increase brand awareness and traffic.
- Cost effective : Growth Hacking uses resources and available inexpensive techniques.
- ROI measurable : The best thing about Growth Hacking is that you have access to important data to help track performance and make informed decisions. You can monitor which hack is working well or not and needs the necessary adjustments. This will help measure return on investment.
See more: How to create an event registration website with WordPress
Top 8 Growth Hacking strategies
- Grow your email marketing list with Exit Intent Popup
Email marketing is the cheapest and most effective way to connect with your audience and encourage them to become your customers or subscribers. According to research, you will earn $ 40 of revenue / $ 1 spent on email marketing (40 times ROI).
However, building on email lists takes time. You need a hack that will significantly increase your list of subscribers and not waste time. For this (if you run an e-commerce or other web-based business), you need a Campaign that eliminates the intention to exit from users on an external website to convert visitors who attempt to exit into people. registration.
As soon as the website visitor is about to leave the page, a popup will appear, enticing them to register. Create attractive exit intent pops up with conductive magnets (recommended type for potential subscribers) as shown above. Use popup tools with the purpose of exit such as Thrive Leads, Ninja, Omniconvert or OptinMonster to enable options on the website.
2. Make it spread
The best Growth Hacking marketing technique is to make the product viral. You will create a natural product by adding a few unique features, creating an ad campaign that attracts attention, or providing unique offers that will get your customers to share, so create those A new customer.
You will also promote a viral product by including the option to force users to join others. When done right, the virial acquisition achieved significant growth.
Hotmail is a classic example of clever hacking of their products and users to increase email subscriptions. They provide free email solutions for everyone and attach small slogans at the end of every email sent through Hotmail. Therefore, every email sent by Hotmail users has a notice of ‘free email service’ by default. This spread like a virus, promoting free services on Hotmail. The clutter at the end of the email is also compelling enough for recipients to sign up for Hotmail.
Following this spreading strategy, Hotmail has gained a large growth in the number of new registrations.
3. Content marketing
Nothing beats the power of content marketing for Growth Hacking. The best part is that it promotes growth at different levels. In-depth, informative and engaging content not only increases website traffic but also turns visitors into customers.
Do not limit yourself to creating reasonable website content. Using different forms of content marketing such as posting on websites, guest posting, sharing slides, videos, infographics, ebooks, etc. will increase brand awareness as well as encourage social sharing. .
Hacking 3000 words content is a great way to attract more consumers in a short time. Create epic websites or articles with over 3000 words covering specific topic details. Use empathetic maps to find out what your target audience will enjoy reading or what interests them. Based on it, create content that is compelling, engaging and prompt readers to share or engage in positive behavior.
In the post, add images, charts and related infographics to make it engaging and fun to read. Include citations or references from industry influencers and add links to other reputable websites of the same category.
Even Google offers special long form content in SERPs compared to shorter content. See the image below:
Other research shows that more than 2500 posts get more social shares and backlinks. Great examples of this Growth Hacking strategy are Moz, Quicksprout, HubSpot and Neil Patel.
4. Encourage social sharing
Around the world, there are millions of users on different social media platforms. You can hack this opportunity to spread it through word of mouth and social sharing. This will help increase brand awareness as well as gain new customers.
Use deals to get people to share messages with you. The referral program (as in the Dropbox example mentioned earlier) works well to attract new customers. But Groupon gave a whole new turning point.
The global e-commerce market has a clear message - share and receive deals before they expire. They hit people mentally when they missed something good (FOMO) to enhance social sharing. People have understood that if they don't share, they are likely to miss the lucrative deal because it will expire soon.
This is how Groupon does it to motivate people to share and get a deal. With this Growth Hacking marketing strategy, the store will attract users every day.
5. Contest or Survey
A contest or survey is the most effective way to raise awareness for your product or service. Many brands have successfully implemented this Growth Hacking marketing strategy to spread and build strong bases. And if it's something related to your product or service to give back to them as a prize, then it's a win-win situation.
Create something as engaging as Kate Spade did. The example below shows how they use survey intelligence to get more interested customers and pave the way for subsequent purchases.
You also include a sense of urgency on it to get quick feedback.
Various social networking sites like Facebook and Twitter allow running compelling contests to promote engagement from social media and more followers. Create photo contests, sweepstakes, etc.
Firstcry.com, an online store that sells baby products, used the contest to attract more customers. They have publicized the contest on their website, on Facebook and via email to spread the word. The competition is so compelling that every parent wants to participate. As a result, many people know about the brand as more and more people share the competition message, loyalty from customers and increase the number of new users. See how they use the simple photo contest to drive growth for their business:
Who doesn't like to watch your kids in TV commercials!
6. Hack low cost advertising
Because Growth Hacking is all about using available, effective, inexpensive resources, ad hacking will work best for you.
Target your ad again to people who know your brand but don't receive a free demo / trial / purchase. You are also targeting those who are users from competitors.
You can also use social media ads that are less expensive than other forms of advertising but reach potential significantly.
Create interesting ad content for the audience. This is a great way to increase clickthrough rates and increase conversions.
7. Potential hacks from Quora or other similar websites
Today, consumers prefer to make informed decisions before they buy a product or service. And that is why Quora's question and answer website has gained a lot of popularity today. According to research, Quora has more than 190 million monthly users and this number is growing at a dizzying pace.
It's no surprise that this is a lucrative platform to use your advantage. Quora allows businesses to advertise on their side forums, reaching out to people seeking advice about products or services relevant to them. You can also post interesting questions related to your business or industry and let users answer. A significant portion of these users will show interest in your brand.
8. SEO hacking for organic results
While many people see SEO as an alternative to Growth Hacking to deliver organic results in the long run, it's an important strategy that, when implemented intelligently, will help you get traffic. access higher in a short time. That doesn't mean you will use black hat techniques to get quick results. Take advantage of proven things and create quality leads.
Install Google Webmaster Tools on your website and use it effectively to boost the page rank you own immediately. You can hack various parameters of this tool such as website links, search traffic, indexing, etc. to improve the visibility and user experience on your website.
Attract customers on the competition by downloading the entire backlink to their website. Check out all the links from other websites, andinfluencers. Now, create in-depth content (as discussed earlier in this article), optimize it, and build the conversation with the above linked sources, influencing them to add content links. from you to their website.
Since this is an authoritative website or people on the web, they already have high page rank. Hacking the platform and authority will help you increase your page rank as well as higher click and conversion rates.
Steps to implement Growth Hacking into the business
Before performing Growth Hacking, follow these essential steps to ensure an effective growth strategy:
- Make your product with you ‘Perfect’
Your product is the most important factor for your business development. We know you have a great product, but Growth hackers will want it to fit the market. Millions of similar products on the market, and products from you must stand out. Analyze customer needs, interests, and use data to improve your product. Chỉ có chiến dịch Growth Hacking được hỗ trợ bởi sản phẩm đáng tin cậy và mạnh mẽ mới đạt được kết quả đáng kể.
Cựu Growth hacker, Josh Elman, đã tweet rất hay về mối quan hệ giữa phát triển sản phẩm và Growth Hacking
Growth Hacking là sự công nhận rằng khi bạn tập trung vào việc hiểu người dùng bên bạn và cách họ khám phá, mua sản phẩm từ bạn, bạn có thể xây dựng các tính năng giúp bạn được và giữ được nhiều người dùng hơn, thay vì chỉ chi tiền tiếp thị.
See more: Tạo Web bán hàng
2. Tìm Growth Hacker
Không phải Growth Hacker nào cũng tốt. Bạn cần hacker phát triển chuyên nghiệp, người có nhiều kinh nghiệm và chuyên môn trong việc sử dụng chiến lược, chiến thuật sáng tạo, rẻ tiền để giúp phát triển cơ sở người dùng bên tổ chức. Công ty trị giá hàng tỷ đô la như Microsoft, Facebook và công ty khác có Growth Hacker chuyên dụng, những người đã thúc đẩy tăng trưởng kinh doanh đáng kể.
Có Growth Hacker là sự lựa chọn tốt nhất cho công ty mới khởi nghiệp bởi vì họ cần thiết lập thương hiệu bên họ và xây dựng cơ sở khách hàng trong thời gian ngắn hơn.
3. Sử dụng nhiều nền tảng để mở rộng phạm vi
Không giữ chiến dịch tiếp thị Growth Hacking giới hạn chỉ trong nền tảng. Có nhiều nền tảng khác nhau với hàng triệu người dùng, đăng ký. Tùy thuộc vào sản phẩm và đối tượng mục tiêu, tận dụng tiềm năng nhiều nền tảng như email, Facebook, Instagram, Twitter, YouTube, công cụ tìm kiếm Google, v.v.
4. Phân tích và tối ưu hóa
Phân tích hiệu suất chiến dịch giúp theo dõi các mục tiêu đã đặt bên bạn. Khi bạn đo lường sự tiến bộ bên bạn, điều tối quan trọng là tối ưu hóa tinh chỉnh khu vực khác nhau để có kết quả tốt nhất.
Phần kết luận
Sử dụng Growth Hacking cần lập kế hoạch chu đáo, thiết lập mục tiêu sẽ đo lường được và phân tích toàn diện. Chỉ sau đó, bạn mới có được khách hàng để có doanh thu.
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